Janice L. Brown
Founder & President, Janice L. Brown Associates, Inc.
Principal, Channel One Marketing Group
Janice Brown helps companies get marketing results by creating and telling compelling stories using creative public relations and new-media techniques. Over the past 25 years, she has helped position and launch dozens of companies and products, mostly in the technology and health care industries. Her current programs help clients use micro-blogging, social networks and other low-cost Internet publishing technologies to get customers, revenue and brand loyalty. These same technologies are turning the concept of brand-building inside-out, by empowering customers to have a more active voice in shaping brands. Brand owners need to rethink how they manage their brands in light of the newly empowered customer.